WhatsApp is reportedly working on a number of new features for business users, including the ability to create catalogs, send richer messages, and get more insights into their customers.

The catalog feature would allow businesses to create a digital storefront within WhatsApp, where they could showcase their products and services. Customers would be able to browse the catalog and place orders without having to leave the app.

The richer messages feature would allow businesses to send more interactive messages to their customers, such as messages with images, videos, and buttons. This would allow businesses to provide more information to their customers and make it easier for them to take action.

The insights feature would give businesses more information about their customers, such as how often they use WhatsApp, what they’re interested in, and how they interact with the business. This information would help businesses to better understand their customers and improve their marketing efforts.

The new features are expected to be rolled out to business users in the coming months.